Content is the single impactful component of all of your marketing initiatives. That’s because it represents your brand, communicates tone, makes emotional and intellectual connections, and is echoed through all your advertising and collateral material — including social media, blogs, and paid media. In fact, CMOs at the largest companies report that building out content marketing as an organizational competency is the second most important initiative, behind ROI (IDC). Yet, 70% of marketers lack a consistent or integrated content strategy (Altimeter). Far too often we see watered-down content that is more about meeting a regular deadline than it is about making a connection. The key to great content is quality over quantity. That’s where we can help. We will help you develop your content strategy, creation, production, marketing, and beyond.

For every $1 spent, email marketing generates $38 in ROI (McKinsey). Optimizing your email marketing tactics to align with current trends can even further increase your ROI. For example, are you optimized for mobile? 75% of Gmail’s 900M users read their email on mobile devices (TechCrunch). Did you know that personalized emails deliver 6x higher transaction rates (Experian), yet only 39% of online retailers send personalized product recommendations (Certona)? We will help you drive greater ROI through low-cost, high-return email marketing strategies and tactics that align with current trends and emerging opportunities.

The rapid growth of broadband high-speed internet access has fueled an audience demand for video marketing. Today, 43% of people want to see more video content from marketers (HubSpot). Why? Because 4x as many customers would rather watch a video about a product than read about it (Animoto). Marketers using video are growing revenue 49% faster than non-video users (Aberdeen). The great news is that Video production for social and web use is extremely affordable. We will work with you to create high-impact videos based on our experience with production, editing, and marketing of video content — all at a rate that works within your budget.

Also referred to as re-targeting, re-marketing is still one of the most underutilized, highly-effective marketing tactics. According to Digital Information World, users who are retargeted are 70% more likely to convert, retargeted ads increase branded search exposure by over 1,046%, and 49% of major brands setting aside specific budgets just for retargeting. We will put our experience to work for you to take advantage of this “incredibly powerful” and “ridiculously cheap” channel (WordStream).